We recently helped a few of our auto clients rethink how to engage consumers and industry media through auto shows; this meant looking at customer demographics, brand positioning and the vehicles themselves and working from that blueprint to design new ways to communicate, entertain, educate and entice. The result? Well, we pulled together this little retrospective to give you a sense of what a determined group of clients was able to do at the mother of all auto shows, the North American International Auto Show in Detroit, MI.
Reinventing Auto Brand Engagement
